Black Friday is coming soon and a boom in sales is expected for each year. Last year (2017), Black Friday was a nightmare of sales, especially for shipping and customer support departments, where the shopping requests from customers exceeded the expectations of most stores.
I noticed that last year many stores had fake Black Friday promotions (they increased the price very much, then they applied a fake discount). People are not stupid how think many diploma owners from marketing departments, including from very prestigious universities from all world… People are checking many offers for same product(s) they want to buy and they will order the cheapest offer. Also many stores (and sellers) forget that for a buyer are very important details related to: customer support, returning policy and shipping…
But the most important part in getting sales on Black Friday is related to promotion / advertising. You can have the best offers in the world, but if these can’t be found on the internet, when people are searching on Google, Bing or other search engines or social media, then it’s too less probable to get more sales…
Also, many store owners or sellers who are buying advertising, don’t know really what they buy. Advertising or Promotion is nothing else just an attempt to get more exposure for your website (offers / products / services). Buying promotion it means that more people will see your offers. Nothing more…
Promotion is not enough
To get sales you have to motivate people to buy. It’s not enough to use promotion… People will see your offers, but they buy accordingly to their needs and budget… Don’t make the mistake to believe that if you sell a t-shirt with $35 people will buy it because you’re using promotion services… They (buyers) are not idiots, because the same t-shirt can be bought for less than $10, with exactly the same images/logos/messages you’re using on your t-shirts…
How people are ordering
Exactly like you…
When they are interested by a product or service, they are browsing on internet for several offers and in the most happy scenario they will just bookmark your offer. Then they will recheck your offer several times in next days (because it’s known that most stores are offering discounts after 2 – 5 visits of same product from the same IP, to motivate the buyer to order). Also, they will compare your offer with what they find at your main competitors, and later (after days, weeks or even months), they will take the final decision: from where to buy.
What kind of promotion do you need
I noticed that to get sales, most website owners are using in the same time multiple advertising channels (like AdWords, Facebook Ads, Twitter Ads, Pinterest Ads, etc). They are using this strategy to optimize their volume of sales and to reduce their spending budgets for advertising, because each advertising channel has different (low/high) performances for each month.
You should start with Facebook ads and Adwords. Try to use small budgets for several small advertising campaigns ($15-30 for each campaign). Also, try to target different audiences (age, interests, locations, etc), and keep using only the campaigns that started to get sales. You can continue the experiments to identify new profitable audiences… Anyway, if you can’t get any sales, then it’s clear that it’s something wrong with your website: offers, design of shopping platform, refund policy, shipping, etc.
Then you should try using advertising from Twitter, Pinterest and other major social media platforms. Try to apply the information you already got about audiences via your Facebook ads and AdWords campaigns…
The last segment of promotion you should use for Black Friday should be related to cheap advertising. You never know from where you can get new customers (but don’t do the mistake to use only cheap advertising, to let unexploited resources of Facebook ads and AdWords).
The main shopping platforms are: amazon, ebay, etsy and shopify. You should try to get sales via each platform…
Best promotion micro jobs services (gigs)
From this website, the best promotion micro job services are:
- viral promote any Amazon, eBay, Etsy, Alibaba, AliExpress or Shopify store
- get 300 daily visits for 1 month – targeted WEB TRAFFIC
- BOOST your eBay store or product promotion
- BOOST your Amazon store or product promotion
- BOOST your Etsy shop promotion
- BOOST your Shopify store promotion
- viral promote any online small business website
- VIRAL promote your Etsy shop or product
- VIRAL promotion for your Shopify store
These services are from sellers who are popular on most main micro job websites in the world…